Email marketing is an essential marketing toolkit which is particularly effective in building brand loyalty and trust. A successful email marketing campaign is nothing without a well informed email marketing strategy. Gone is the day of blanket, mass send outs. Data must now inform each email campaign to ensure it’s reaching the right audience, with the right content at the right time of the day.
This is where V3 can help, whether it be researching and defining your email strategy or designing creative email templates, the team are at hand each step of the way.
One thing we don’t do is supply email marketing data. The most effective campaigns are those sent to people who are already interested in your brand. If you need to build your subscriber list up, there is a wealth of ways to do it organically where our team will be able to help.
The design team at V3 can create effective, eye-catching email templates that are perfect for your business. Our designs are on-brand and influenced by industry research to help you get the best results from your email campaigns. Whatever your email dream, we’ll work with you to turn it into a reality. Once we’ve got your email template design sorted, our developers can build it into a versatile, editable email template that you can use with your preferred email service provider.
We take time to fully understand the persona of your customer and how we can segment your audience for the most effective communication. We can help develop your tone of voice and deliver automatic schemas to move your customers along the buying funnel.
We adopt atomic design principles throughout all screen-based design. Whether it’s email, app or web delivering a set of digital brand guidelines and building blocks, we ensure that any communication or storytelling, whatever the medium or channel, follows brand guidelines.
With such a vast array of devices and email client software, it’s imperative that the end product renders flawlessly. We create responsive email templates that are cross-platform tested to ensure that your customers always have a positive user experience.